Albumary

Music to experience, not just consume.

Your own record store, built on your Apple Music library.

Walkthrough

Walk through the store

See Albumary as a place you can move through.

Inside H. v.d. Horst, with listening handsets, a turntable, and rows of records.

Why

Why Albumary exists

I grew up in my grandmother's record store.

My playpen stood in the store before I could walk. I worked there from six until I was sixteen. And on Sundays, when the shop was closed, I had the whole place to myself. Just me and all that music, and nowhere to be.

That's where I learned the thing this whole app is built on: music isn't only something you hear. It's somewhere you go. You walk in, you flip through the bins, you pull something out, you put it on. The afternoon disappears.

Streaming gave us all the music in the world, instantly — and somehow took that somewhere away. Everything became a list. A feed. A thing that plays at you while you do something else.

I built Albumary to get the place back. Not the inconvenience of vinyl — the feeling of it. A store of your own, made from the music you already have. Records you flip through. Cassettes you hold. A room that's yours, the way that shop was mine on a Sunday.

Everything else this app does — and everything it deliberately doesn't — comes from those afternoons.

What Albumary thinks about...

A few things this app believes, and why.

The song you love most

What Albumary thinks about the song you love most

Think of the song you'd save if you could only keep one. The one that means something.

Now open your streaming app and find it. It's a row in a list — the same size, the same grey line, as the song you played while doing the dishes. The app that holds the most important music of your life treats all of it exactly the same, because to the app, it is the same. Everything weighs nothing.

That's not a flaw in your taste. It's just what happens when every song ever made arrives at once, for free, forever. Nothing gets to be precious when everything is one tap away.

Albumary gives the weight back. The song you love is part of an album — a real one, with a cover, a spine, a place on a shelf. You pull it out. You hold it. You put it on because you chose it, not because it autoplayed. The ones that matter most stop being rows in a list and become things you own, in a place that's yours.

Playlists

What Albumary thinks about playlists

Albumary has a record player and a cassette deck. Two players, not one. Because records and cassettes are different.

You have your albums and your playlists, and you want to listen to both. And likely, both in different ways.

Let's say you're playing a playlist, and one song stops you — you want the whole album now. So you go listen to it. In most apps, when you come back, the playlist's at the top again, and you're hunting for where you were. The thread snapped the moment you followed it.

Not here. The deck holds your place in the cassette. The player holds your place in the album. They don't overwrite each other — so one song can send you down into a whole record, and when you come back up, the playlist is exactly where you left it.

That is the difference between an app built around songs and one built around the way you actually listen. The way a record on the shelf doesn't forget which one you had out — and the cassette in the deck waits, mid-song, for you to come back.

People

What Albumary thinks about people

A record is a room full of people. A drummer, an engineer, someone who played the bass line you've been humming for twenty years. On a sleeve their names are on the back in small type, and you read them while it played. Digital music arrived without the sleeve.

That's part of why we ended up talking about music by genre. It's the handle we were left with.

Albumary collects the credits — facts about records, not about you — and lets you follow them. The drummer on this record is a name you can open, and it turns out they played on two others you already have: a connection nobody recommended to you, that was there the whole time.

None of it arrives at once. Gathering everything up front would keep the doors shut for weeks, so the store fills in as you use it — the records you open fill in first, and the ones you keep coming back to fill in furthest.

We don't know everyone. The knowledge comes from public sources and it's uneven — some records arrive thin, a year missing, a label unnamed. When the store doesn't know, it says so rather than guessing. What you fix yourself stays fixed.

Not a complete picture. A place you can go looking, and sometimes find someone.

More

What Albumary thinks about more

You already have enough music. Years of it — albums you forgot you loved, playlists you made and abandoned, records you'd pull off the shelf if there were a shelf.

More is easy to come by. More recommendations, more you-might-also-likes, more ways to never quite finish anything. A feed never ends, so it never really begins.

Albumary doesn't bring you more. It gives you back what you have, as a place. Your albums become records you can flip through. Your playlists become cassettes you can hold. You wander, you pull something out, you put it on. No queue deciding what's next. No algorithm reading over your shoulder. No infinite anything.

It does a few things, and it does them like they matter: your collection, filed as you think it should be. The wrong year you can fix yourself, and it stays fixed.

That's the whole store. Not everything. Enough — which turns out to be a different, better thing.

Finished

What Albumary thinks about finished

Albumary is finished. What you try is what you get: the whole store, on day one.

Nothing is held back to sell you later, and you're not being asked to imagine what it might become. It's done. It's yours.

If we add something next year, it'll be a gift — not the thing you were waiting for all along.

Try it for three weeks. Not a locked-down demo — the actual store, all of it. If it feels like somewhere you want to keep coming back to, keep it. One payment, no subscription, no meter running.

$17.99, and then it's yours.

One purchase. Mac, iPhone, iPad and CarPlay.

The store you have. Not the store we're promising to build.

Data

What Albumary thinks about your data

Albumary is built on a simple idea: the record you're holding belongs to you, and so does everything about how you listen to it.

Albumary notices the sleeves you open and the albums you return to, so the app can feel like a place that knows you. But that noticing stays with you, and with your own devices — there's no profile, no history, nothing logged for anyone to see.

What follows you between your devices includes the things you make yourself — a genre you corrected, a year you fixed, the spot where you paused a tape — and also the store's own knowledge: summaries of your listening, the facts it has gathered about your records, and when your tapes last changed. All of it travels only between your own devices, through your iCloud — never through us.

And when Albumary reaches out to the world, it asks about records, not about you. Credits, cover art, tags — public facts about albums. Your identity, your account, what you listen to: none of it goes along.

Albumary has no server. There's nowhere for your data to be collected, even if we wanted to. It's not a promise we make. It's just how it's built.

A record store remembers its regulars. It doesn't keep a file on them. Albumary is the same.

The H. v.d. Horst shopfront with records and a hit parade chart in the window.
H. v.d. Horst, the store, then.

Join the opening

One email, on 3 November. Nothing else.

Albumary's app screens are currently shown in English.

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